The European Union Deforestation Regulation (EUDR) is posing significant challenges for Indian tire exporters, with the requirement for geolocation data from rubber dealers emerging as a major hurdle. This article explores the complexities Indian manufacturers face in implementing EUDR compliance measures, focusing on the difficulties in obtaining precise geographical information from their rubber suppliers.

The EUDR Geolocation Requirement

The EUDR mandates that tire manufacturers provide geolocation data for the rubber used in their products. This requirement aims to ensure that the natural rubber used in tire production does not contribute to deforestation. For Indian exporters, this presents a unique set of challenges due to the structure of the rubber supply chain in India.

Challenges Faced by Indian Tire Exporters

Fragmented Supply Chain

India's rubber industry is characterized by a large number of small-scale farmers and intermediaries. This fragmentation makes it difficult for tire manufacturers to trace the exact origin of their rubber supplies.

Limited Technological Infrastructure

Many small rubber dealers and farmers in India lack the technological infrastructure to accurately record and transmit geolocation data. This technological gap poses a significant obstacle for tire exporters trying to meet EUDR requirements.

Awareness and Education

There is a general lack of awareness among rubber dealers about the importance of geolocation data. Educating these stakeholders about EUDR requirements and the need for precise location information is a time-consuming and resource-intensive process.

Cost Implications

Implementing systems to collect and verify geolocation data across the supply chain involves substantial costs. For many Indian tire exporters, especially smaller players, these additional expenses can be burdensome.

#### Strategies for Overcoming Geolocation Challenges

Collaborative Initiatives

Indian tire manufacturers are exploring collaborative approaches with industry associations and government bodies to develop standardized systems for collecting geolocation data across the rubber supply chain.

Technology Adoption

Some exporters are investing in mobile applications and GPS-enabled devices to help rubber dealers easily record and transmit location data. These technological solutions aim to simplify the data collection process.

Supplier Education Programs

Leading tire companies are launching education initiatives to raise awareness among rubber dealers about EUDR requirements and the importance of providing accurate geolocation information.

The Way Forward

While the challenges are significant, Indian tire exporters are actively seeking solutions to comply with EUDR requirements. The industry recognizes that addressing the geolocation data issue is crucial for maintaining access to the European market.

Government Support

The Indian government is being urged to support the industry by developing policies and infrastructure that facilitate the collection and verification of geolocation data in the rubber sector.

International Cooperation

Indian tire manufacturers are also looking to collaborate with international organizations and counterparts in other rubber-producing countries to share best practices and develop common standards for geolocation data collection.

Conclusion

The EUDR's geolocation data requirement presents a complex challenge for Indian tire exporters. However, it also offers an opportunity for the industry to enhance its sustainability credentials and improve supply chain transparency. By addressing these challenges head-on, Indian manufacturers can strengthen their position in the global tire market and contribute to the fight against deforestation.